Khoon Hooi

A collection inspired by the grandeur of royalty — reimagined for the modern woman. This season, we reinterpret power and grace through a contemporary lens, paying tribute to the timeless sophistication of regal wardrobes. Every detail is imbued with a sense of nobility, heritage, and refined femininity.

(credit: Cittabella Oct 2025)

Nozomi for Earth marks the inaugural collaboration between WWF-Malaysia and Khoon Hooi. Derived from the Japanese word for “hope,” Nozomi reflects a shared vision for a sustainable future where people live in harmony with nature.

Through this partnership, WWF-Malaysia and Khoon Hooi invite you to embrace mindful consumption and celebrate the beauty of sustainability—proving that fashion can be both refined and responsible.

Part of the proceeds will be channelled towards WWF-Malaysia’s conservation efforts.