Stand out this Raya with a Malaysian touch

BAJOO is always looking to do something different and also provide variety to the small but growing fashion industry in Brunei.


By having experienced and established designers like Malaysian fashion designer Khoon Hooi in Brunei, it will enable Bajoo to contribute back to the industry by having a new name in their store.

Co-Founder and Creative Director of Bajoo Jacqueline Cheong said this at the meet-and-greet session with Khoon Hooi, who was on a brief visit to the country over the weekend for his Raya 2018 Collection Preview where he had personally chosen Bajoo to showcase.

Jacqueline added that among the guests at the event were local designers invited by Bajoo to give them the opportunity to meet a personality like Khoon Hooi.

Khoon Hooi has spent 15 years in the business, specialising in bespoke tailoring. His label, Khoon Hooi, has been participating in the Paris Fashion Week for the past 12 seasons.

Khoon Hooi’s ready-to-wear collection is stocked in exclusive boutiques around the world including the Middle East, Europe and Asia while the Raya Collection 2018 is available for pre-order through Bajoo until May 5.

Jacqueline said that the branding of Bajoo and Khoon Hooi are quite similar as they have a lot in common. When two people have the same vision, it is easier to work together.

“We are completely honoured and excited that Khoon Hooi has chosen us. We will definitely endeavour to deliver on the market expectations that he may have,” said Jacqueline.

Khoon Hooi
Stand out this Raya with Khoon Hooi’s latest collectio

KUALA LUMPUR, May 3 — Fashionistas on the lookout for unique pieces this coming Raya might want to check out the latest designs from Khoon Hooi.

Paying homage to the kebaya pieces found in his grandmother’s closet, Khoon Hooi has dreamed up an 18-piece collection that celebrates the traditional with a modern flourish.

The local fashion icon has giving the humble kebaya a stylish silhouette by incorporating elements of the traditional baju kurung and kaftan coupled with detailing such as draping, scalloped edges and floral embroidery.

Well-known in the local design industry, Khoon Hooi has spent 15 years specialising in bespoke tailoring for the who’s-who in Malaysia and his label, currently stocked in exclusive boutiques around the world, has been featured at Paris Fashion Week for the past 12 seasons.

Featuring a mix of materials such as fil coupé, satin, silk taffeta and jacquard, stylish standout pieces from the collection include the classic short kebaya and candy-stripe sarong as well asa lace “kebarung” paired with a tangerine inner piece.

The luxurious made-to-order collection also makes a play of quirky clashes, think feminine floral paired with polka dots and checkered patterns.

The Raya 2018 Collection is available at the Khoon Hooi showroom at APW Bangsar in Kuala Lumpur. For more details, call 03-2788 2667 or email




Khoon Hooi
KHOON HOOI 2018秋冬大秀华丽来袭

Khoon Hooi 2018秋冬系列在城中APW华丽上演,灵感来源于俄国的异国情调,高贵的丝绒与明快的色调作为主角,充斥在作品上与场内布景,给予嘉宾一个难忘的”Velvet Night“。


时装设计师Khoon Hooi再一次以华美的衣裳征服本地时尚界的目光。这一次的场地布置以大红色为主,从红地毯到红布帘,都为了让服装的精髓可以得到最大程度的诠释。


2018 秋冬系列,他大胆选用浓墨重彩的大色块作为吸睛武器,再以珍珠、刺绣、羽毛点缀于华服上,烘托出浓重的品牌DNA—贵族风范。除了华服与场地是重点,Khoon Hooi还邀请了4位于90年代风靡本地模特界的当代名模——Tengku Azura、Deanna Yusoff、Carla Soong与Cilla Foong走秀,让出席嘉宾见证她们有增无减的女王气质。

Q: 对于一位资深的时装设计师,“突破“是不是一件最挑战的事情?

A: 突破是很难,但更难的是创新的同时还要保有品牌的DNA。幸亏我的设计团队常有新血加入, 我会试着把他们提供的新元素和想法加入我的设计内,以做到既能保留最原始的品牌魅力,同时也有新颖的裁剪与设计。





Q:为什么会想到邀请4位Icon Model作为你的压轴?

时装产业总少不了模特,她们贡献良多,邀请Tengku Azura、Deanna Yusoff、Carla Soong与Cilla Foong这4位时代模特算是给我或是其他同行,一起缅怀曾经的时光。在时装秀上增添过去的元素,此类安排也算是一个时装周的潮流。


做时尚,不能偷懒,我们要看到别人看不到。坚持每一季有作品,是一位时装设计师基本要做到的事情,每一年我都会坚持,至少还有一场大秀。如果是年轻设计师,就会鼓励他们参加类似KL Fashion Week这种大型的成果发表平台。


Q: 是否有考虑与本地潮牌合作,设计出一些年轻人可以负担的系列?


Khoon Hooi
All you need to know Khoon Hooi's Fall/Winter 2018 Show

From the opulent jewel-toned designs to the appearance of iconic Malaysian models of the ‘90s, here’s everything you need to know about the show.

Last Friday, Khoon Hooi presented his Fall/Winter 2018 collection in conjunction with the opening of his store in APW Bangsar. And if Instagram has anything to say about it, it was a memorable evening for many of the local designer’s fans and friends who turned up to show their support.

Held in partnership with BMW Malaysia as part of their Fashion in Motion V.2 project, the high-octane evening brought together new and familiar faces – and we mean that in varying aspects.

From the opulent jewel-toned designs to the appearance of iconic Malaysian models of the ‘90s, here’s everything you need to know about the show.

The regal setup


Greeting guests at the entrance were golden arches and brightly-lit candles giving a foretaste of class and elegance. Further in, a table set with chandeliers, flowers and more candles in glass vases and gold containers laid magnificently for photo opportunities. Guests could also get upclose with a fleet of all-new BMW X2 models on display, while enjoying signature Hennessy cocktails on the side.

Fit for royalty designs


Pearl embellishments, feather details and painstaking embroidery are a staple at all of Khoon Hooi’s shows, and this was no exception, though added with an air of refinement as if the pieces were made for royalty. Daywear featured structured silhouettes, exaggerated volumes, balloon sleeves and vivid colours. Among those that caught our eye include a fuchsia blouse paired with large palazzo pants and a royal blue midi dress with floral appliques.

Eveningwear, on the other hand, saw a series of cocktail dresses made with rich brocades and ornamented with beads and diamante. Standout pieces include the Elizabeta – a caped gown with bateau neckline and cummerbund waist encrusted with diamantes and pearls; as well as the Lydia ‘Romanov teal’ brocade top with matching Valery full-bodied midi skirt, completed with a feathered detachable peplum.

The four exquisite demi-couture pieces…

For the finale, Khoon Hooi presented not one, not two, but four breathtakingly gorgeous demi-couture gowns. The first was a long-sleeved nude gown with purple feather details and an embellished belt; the second was a sleeveless black number decked with large black flowers; the third was a mauve tulle and organza dress adorned with floral elements; and the last was a blue off-shoulder feather-detailed dress. But the four designs weren’t the only aspect that ended the show with a bang; the four iconic Malaysian models that wore them deserve an equal mention – Tengku Azura, Carla Soong, Deanna Yusoff and Cilla Foong.

A star-studded affair


No fashion show would be complete without the guests of honour, and Khoon Hooi’s was certainly not short of that. Local fashion celebrities and influencers from the likes of Jojo Goh, Anjoe Koh, Chris Tong Bing Yu and Sarah Lian all came dressed to the nines for the evening.

The new Khoon Hooi store


Not to forget, Khoon Hooi’s new store in APW Bangsar is now open! Its sleek glass façade offers a peek into its cosy, minimalistic 500-square ft store. Once inside, custom-made Omar Khan rugs illustrating lush, garden-inspired motifs add a finishing touch to the boutique’s modern interior.

The Fall/Winter 2018 Collection will be available at the KHOON HOOI showroom from July 2018 onwards at APW Bangsar, Kuala Lumpur. For appointments, call 03-2788 3667 or email

Khoon Hooi - Khoon Hooi Profile

Name: Khoon Hooi

Occupation: Founder and designer of Khoon Hooi, director of Clothier Creation 

Industry: Fashion

How he got started: Khoon Hooi graduated from the Malaysian Institue of Art in 1993 and started his fashion journey as the assistant fashion designer for women's label Voir and department store Isetan. After taking home awards from fashion design competitions both locally and abroad, he launched his namesake label in 1999 under his company Clothier Creation. Known for his use of feathers and beaded embroidery in his clothing, Khoon Hooi's label is currently available in retail stores and niche boutiques worldwide.

Notable achievements: Malaysia International Fashion Award, Mercedes-Benz Stylo Fashion Forward Award, and the prestigious International Recognition at Bangkok International Fashion Week.

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Khoon Hooi - A fresh take on the qi pao by Malaysian designer Khoon Hooi

Intricate embroidery on checks, chevron on jersey, lace on satin and silk, as well as the use of rich brocades. The marriage of luxurious fabrics and patterns are present throughout the latest Khoon Hooi designs for the Lunar New Year.

The qi pao’s feminine silhouette is further enhanced by the Malaysian designer with scallop details, while exaggerated sleeves on a modern straight cut keep the look clean and structured.

Two distinct motifs that stand out in the collection are the use of flowers that have a revered place in Chinese art and culture. The peony symbolises the ideal female beauty, while the lotus is often referred to as a sign of perfection.

As the finishing touch, the “pankou” – traditional buttons of the qi pao, is reworked as bejwelled florals or kept simple in a delicate strand. With vibrant colours and embroidery, the collection is unmistakably Khoon Hooi.


Khoon Hooi - BMW M’sia collaborate with designer for CNY@BMW 2018

THIS Chinese New Year, BMW Malaysia will be collaborating with famed Malaysian fashion designer Khoon Hooi to usher in the New Year of the Dog.

Inspired by the craftsmanship and aesthetics of Khoon Hooi’s latest cheongsam collection, CNY@BMW welcomes health, prosperity and good fortune with exciting events and attractive offers at all authorised BMW dealerships nationwide.

Visitors stand to receive special and limited-edition ang pow sets inspired by Khoon Hooi himself with a test drive of a BMW vehicle.

The premium automaker also welcomes the new BMW 530e Sport to its portfolio of BMW iPeformance models at its reunion this Chinese New Year. Attractive financing interest from a prosperous 0.88% for selected BMW iPerformance model awaits this festive season with complimentary BMW i Wallbox Plus, BMW i AC Fast Charging Cable, and ChargeNow membership card – providing you with unlimited charging at all public ChargEV stations as well as peace of mind ownership.

The company added that CNY@BMW will take place at all authorised showrooms and on the designated dates as below with activities for the whole family to experience Joy and celebrate the Year of the Dog:

- Lee Motors: Feb 23-24.
- Ingress Damansara, Ingress Puchong, Millennium Welt Seremban, Millennium Welt Kuantan, Millennium Welt Batu Pahat, Wearnes Autohaus, Regas Premium and Raza Premium: Feb 24-25.
- AB Glenmarie, AB Kuala Lumpur, AB Sungai Besi, AB Penang, AB Johor Bahru, Seong Hoe, FM Autohaus, Quill Automobiles, Wheelcorp Premium, Tian Siang Ipoh and Tian Siang Butterworth: March 3-4.’sia-collaborate-designer-cnybmw-2018


Exclusive BMW x Khoon Hooi Ang Pow Packets (1)_0.jpg
Khoon Hooi
#BuroAList: All things fashion with Tengku Syahmi, Joshua Fitton and Khoon Hooi

Design prowess



Tengku Syahmi, Joshua Fitton and Khoon Hooi let us in on their lives as a fashion designer, and how they plan to take their labels from here

For November, we're launching a series of exclusive interviews with heavyweights from different industries. Following our first #BuroAList episode with entrepreneurs Roen Cian and Timothy Tiah, we present to you episode two where we're highlighting three of our local fashion designers—Tengku Syahmi, Joshua Fitton and Khoon Hooi (who have been in the industry for different lengths of time) to give us more insight into the world of fashion designing.


Khoon Hooi

A veteran in our local fashion scene, he started out as an assistant fashion designer for brands such as Voir and Isetan before launching his eponymous label in 2000. Fast forward to 17 years later, the brand is definitely one of the most recognised brands locally, and it's also on its way to global expansion. Khoon Hooi has been participating in Paris Fashion Week for over 12 seasons, and with stockists in France, Japan, Saudi Arabia, Switzerland and more, one thing's for sure: there's no slowing down for Khoon Hooi, and we can't wait to see what the designer will be up to next.

Tengku Syahmi

A graduate from Raffles Design Institute in KL, Tengku Syahmi bagged his first award even before he finished his studies when he was selected to participate in the Malaysian International Fashion Alliance (MIFA) in 2009. He subsequently worked as a freelance designer and stylist before deciding to take the plunge to start his own label in 2013, thanks to his business partner and operation officer, Natalie Zainal. Focusing on both ready-to-wear and made-to-measure services, Tsyahmi is definitely one of the most promising brands around locally, and his recent #KLFWRTW2017 collection was met with good reviews. 

Tengku Syahmi wears the Big Bang Merdeka watch from Hublot 


Joshua Fitton

Although it's only been a short few years since Joshua Fitton—an architect-turned-fashion designer—founded Atelier Fitton alongside Misha Shah, they have already established themselves as an up-and-coming sartorial menswear brand that provides premier bespoke tailoring services. The aesthetic of the brand revolves around Joshua's British roots, which is focused on exquisite craftsmanship. The brand recently opened its boutique in the heart of KL at the Zhongshan Art building, and he's in the midst of planning his ready-to-wear collection next. 

To gain a better understanding towards their careers, we sat down with the three designers for a Q&A session, and also played a fun mini game while we're at it.


Read on for the full transcript:

Can you please introduce yourself and your labels?

Khoon Hooi: I'm Khoon Hooi, and my womenswear label is called Khoon Hooi. The label has been around since 2000, so it has been 17 years now.

Tengku Syahmi: I started my label Tsyahmi since 2013. Aside from womenswear and menswear, I also do bespoke made-to-measure for both men and women.

Joshua Fitton: Hi, I'm Joshua Fitton, my label is called Atelier Fitton. I didn't study fashion—I was an architect, and my label has been around for about three to four years now.


If you have to describe your label in one word, what would it be?

KH: Sophisticated.

TS: May I use two words? It'll be updated classics.

JF: Sartorial.


How did your career in fashion begin?

KH: Fashion has always been my passion since young. I always knew what I wanted to do since primary school. After high school I went on to study fashion and textile in college, so that's how my journey started.

TS: I've always loved drawing since I was young, so I knew that I wanted to do fashion since I was around 12 years old. I remember watching a TV show about a young designer, and getting to watch the whole process—from sketching to translating the ideas into real life. That really caught my attention, and ever since then I never looked back.


JF: It was accidental actually. I was still practising as an architect, but I started learning how to make clothes and got really into it, and I thought "why don't I just do this full time?", so I quit my job and dived straight into it.


Who or what motivated you guys to start your own label? 

KH: I think as a creator and a fashion designer, you always want to have your own label to show your creations to the public.

TS: For me, it's definitely my business partner, Natalie Zainal. Without her I don't think I would even dare to have a business, because at the end of the day, it's not just a fashion label—it's also a business.

JF: It was definitely a plunge. The support I received from friends, family and my partner reinforced the whole idea that if you put your mind to it, you can do it.


What do you guys usually do when you have "designer's block"?

KH: I'll get out from my workspace and have a couple hours break, or sometimes even a day off. 

TS: Same for me as well—it's important to get out of the constricted environment that you've been in, or when you've been focusing on a particular thing for too long.

JF: Yeah, just leave your space for a bit, work on something else and go back to it later.


Where would you like to see your brand next?

KH: The brand is still growing; we are participating in trade shows overseas and we have always been receiving good feedback from the clients, so hopefully one day we'll be able to do a catwalk show in Paris.


TS: I've been based in Malaysia for five years, so the next step for Tsyahmi is to participate in more trade shows outside the country and branch out globally. 

JF: I think it's unanimous for all the brands when it comes to aspirations; I'm probably the youngest designer among us, but I'd like Atelier Fitton to be more of a household name and eventually expand overseas.


What do you think is the hardest part about branching out?

KH: First of all, when it comes to Malaysia, a lot of people overseas assume our country mainly focuses on tourism, so it's important for us to make an awareness. Secondly, to grow the business, we really need to have financial support.

TS: I totally agree with Khoon Hooi. But aside from funding and I think it's not only about funding, it's guidance as well, especially for brand owners who don't necessarily have the business basics. 

JF: That's definitely true. When I was trying to run everything on my own—the business, production and design part—it was such a headache, but now having proper people to look after the business side of things, I can focus on production. 


If you didn't pursue a career in fashion designing what would you be doing?

KH: I think fashion will still be my main choice. I still like to create and work with beautiful materials and textures.

TS: I would probably be eating my way as a chef. I love to eat.

JF: I'll just be an architect.


If you could go back to the beginning of your career and tell yourself one thing, what would it be?

KH: I'll probably tell myself to start my label earlier. I started during my early 30s, and I feel it's a little too late. 

TS: For me, discipline is everything. 

JF: I'd like to learn more about the business side of things and how to run a company, because you need a balance of both. It's definitely The Art of Fusion. 


Are there any big projects that you're working on right now?

KH: I'll be moving my showroom from Starhill to APW Bangsar. The brand has been in the industry for over 17 years and it's time to give it a refresh. At the same time we're planning for our Fall/Winter 2018 collection, and then traditional attire for Chinese New Year and Raya, so there's a lot of work in progress.

TS: We just got registered and approved as a vendor for uniforms, so we'll be able to secure corporate projects and government-linked companies. Aside from that, we're planning to penetrate into the China market next year, so we'll be launching our first international women's collection. 

JF: I'm in the midst of planning for next year, and I've never done a Raya collection which I'd love to do. 


Khoon Hooi wears the Hublot Classic Fusion Chronograph Berluti Scritto in King Gold; Tengku Syahmi wears the Hublot Big Bang Merdeka watch; and Joshua Fitton wears the Hublot Big Bang Unico GMT Carbon watch.

Stay tuned for more Buro A-List in the next few weeks.




Photography: Gerald Goh/Metal Bees Studio

Videography: Octopost Studio

Styling: Joan Kong

Hair: Juno Ko

Makeup: Ling Chong

Art Direction: Chong Yi Suen


Khoon Hooi

本地知名设计师Khoon Hooi在2018新年系列中重新诠释旗袍,以现代手法解读经典。

Khoon Hooi 将他对女性身体的构造的理解结合炉火纯青的精湛剪裁发挥得淋漓尽致,精选凸显女性高雅柔美的奢华面料如蕾丝、丝绸、针织和绸缎等,并且也在花卉图案上下了大功夫,艳丽的牡丹花和纯洁的莲花争相盛开。


有兴趣的女友们可前往 Khoon Hooi 位于APW Bangsar的工作室近距离欣赏,致电03-27882667或电邮boutique@khoonhooi.com询问详情。

Khoon Hooi

Episode 3 of the Martell’s Be Curious Series



Join Prestige and Martell as they open new perspectives and celebrate the spirit of curiosity in the third episode of Martell’s Be Curious video series. Here, you’ll see Malaysian fashion designer Khoon Hooi talks about curiosity in the fashion industry and how important it is to give our imagination the freedom it needs to explore new paradigms

Khoon Hooi
BURO 247: In Good Grace (Ethereal beauty) Editorial Campaign
Khoon Hooi AW17 Dolores feather top

Khoon Hooi AW17 Dolores feather top

Khoon Hooi AW17 Eva organza dress

Khoon Hooi AW17 Eva organza dress

Khoon Hooi AW17 Lucille Maxi brocade skirt

Khoon Hooi AW17 Lucille Maxi brocade skirt

Photography: Gerald Goh/Metal Bees Studio
Styling: Cai Mei Khoo and Joan Kong
Art Direction: Chong Yi Suen
Hair: Gavin Soh
Makeup: Shiyo Joo
Stylists assistance: Alyssa Lee

Khoon Hooi
MALAYSIA TATLER: How To Dress For Fun Weddings In Summer

How To Dress For Fun Weddings In Summer

Fancy dresses, clutches, shoes and accessories that are the new checklist of cool wedding attire.

By Jessica Liew on Jun 05, 2017

As we enter into the wedding season this summer, searching for the perfect wedding ensemble can prove to be quite tricky. First there are themed ceremonies to consider, and then there’s the likelihood of being on your feet, dancing all night long. Most importantly, you don’t want to upstage the bride. 

To start with, embrace the sunny climes and step out in our summer best. Think flowy, season-appropriate dresses, chic but sensible shoes, and statement accessories, as the main criteria. To kick-off the search, check out what’s in store for you.


Khoon Hooi
Chic Eid: Khoon Hooi X Min Luna Bespoke Raya 2017


MAY 15, 2017

A beautiful collaboration between designer extraordinaire Khoon Hooi, and stylist to the stars, Min Luna, this luxe made-to-order Eid collection calls to mind the sparkle and magnificence of semi-precious stones. In metallic pastels and iridescent jewel tones, the collection brings exciting updates to the traditional Eid wardrobe in the form of statement sleeves, flowy tunics, appliquéd bling and elegant waist flourishes. Khoon Hooi’s signature modest chic and artisanal details complement Min Luna’s edgy style and sense of playfulness in perfect measure. The full collection featuring 17 looks will be available for viewing at the Khoon Hooi Boutique from May 18th.

To make an appointment call +60 3-2142 6032. Location: F18, First Floor, Starhill Gallery, Jalan Bukit Bintang, Bukit Bintang, 55100 Kuala Lumpur, Wilayah Persekutuan Kuala Lumpur, Malaysia

Khoon Hooi

Starting off the year 2017,  Khoon Hooi is now available at the Gardens Mall, 6th floor at The Studio TGM. 
(For more info, click on the title to be linked to Asia Atler's site)

Khoon Hooi